It began in 2003 when Silicon Valley whiz kid Kent Yu watched his girlfriend’s morning beauty routine.


She started with high-priced, high-performing beauty products, but finished with a drugstore hair dryer that fried her hair.   A year later, Kent’s “eureka” moment would evolve into a pioneering innovation that would turn the beauty status quo on its head:  “The Science of Fabulous”.


The visionary dryers from T3 represent a major design rethink of the performance, look and inner architecture of the professional dryer, actually improving the condition of the hair.  T3 styling irons introduce new performance levels that are unprecedented.